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| Steamboat Willie, the first animated film of Mickey Mouse |
The Walt Disney Company is a worldwide media of education and entertainment that brings joy along with knowledge. The more than 90-year-old business that started as a cartoon series in Kansas City. Now is the largest media company with presence in more than 40 countries around the globe. From theme parks and resorts all the way through film productions for all ages, including toys and books, Walt Disney the creator, won 22 Oscars from dozens of nominations, a legacy that no other as an individual has ever achieved. They also contribute to student’s education like bringing musical programs to elementary schools like they stated on their Twitter account, the most widely used social media that Disney uses to engage people. Although the entertainment company doesn’t show a lot of interest in using social media as their source for their entire business, they rather advertise at radio, television and print mediums including cable networks and online third parties.
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Particularly, social media has become very essential in any business, especially those with a global presence like Walt Disney. We can incorporate as many languages as we like, depending on our target region. Either Facebook or Twitter, they both allow us to their innovation tools to open a conversation with others, including information that could change our lives or to learn something new. Nonetheless, if a business uses social media to fabricate false promises to consumers, it would have repercussions not only for their customers but also for future consumers.
The Walt Disney Company uses Twitter so little. Not too often, they publish news about their business including a new Trailer for a new movie. They also give information about contributions of non-profit matters. In Facebook, they have so few or no interactions with the public. The primary purposes for Walt Disney using Twitter are to show the top new releases for the latest TV series or film productions that they think it would become a hit. Conversation with their audience is very limited on Twitter too, but “likes” seems to be the most interactive relationship between the company and their fans. The effectiveness of its contents on Twitter is just a small contribution to their business; they use other non-social media mediums to engage people instead.
Last but not least, social media is not always doing legal activities; such media contribute a lot to commit fraud too by big corporations like Disney. According to The Washington Post, Amanda Rushing, a woman from San Francisco along with her son whose name was not revealed, they filed up a lawsuit against Walt Disney last year. Miss. Rushing allegedly accused the entertainment company of espionage. Disney would use mobile apps like Disney Dream Treats, Disney LoL, and many others to spy children as a “commercial exploitation.” Just like our readings from module three says, “humans are vulnerable to manipulation.” Another dark-side of Walt Disney Co. took place in California back In 1994. Disney and Chevron financially contributed to the re-election of Pete Wilson, the governor of California who signed Proposition 187. Thanks to this miserable business that entertain millions of kids around the globe, I was out of education. Proposition 187 would prohibit undocumented immigrants to attend public schools and other social services in the Golden State. I would never forget what Disney and Chevron did to me, stealing ten years of my life!
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https://theconversation.com/misinformation-on-social-media-can-technology-save-us-69264
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The only recommendation for Disney fans using their social media is to take the opportunity to focus on those posts about education that contributes to student learning, although in past they obstructed education for certain individuals. So, if Disney is giving you an opportunity for better education, take it, but avoid using their mobile apps, as they are deceived. Disney mobile apps have become the weaknesses achievement of their legacy.
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